The Brief (Mass post)

AS Graphics

Coursework Brief

 Problem statement

Design a new logo for a young, up-and-coming designer

Client profile

You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods.  You hope to use self-promotion in order to secure work as a graphic designer within an advertising agency, or as a freelance designer.

Aims and Objectives

The main aims and objectives are as follows:

·         Promote yourself to potential employers

·         Show the high standards others can expect from your design work

·         Give your brand an air of professionalism

Target Audience
The target demographic is as follows:

·         Heads/managers of design agencies or small to medium sized companies

·         25-55 years old

·         People with an interest in and knowledge of design

·         People from a business background

Deliverables
The client will receive the following

·         Print-ready logo artwork files: EPS and AI

·         Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD

·         Business-card design (double-sided) print-ready file: PDF

·         Web banner design: PNG

·         Blog site showing all work towards final piece

·         Any font licenses and font files that may be used to complete the project

Project timeline

All work needs to be initially presented to the client on the 19^th December

Any additional work will be accepted up to 23^rd January