My four initial Ideas

Here are my four initial ideas and in the first two I have shown how I could have development them to give me a perspective of how and what I could develop them with materials wise. I have used a cupcake in the first one because the logo is meant to represent myself and I feel  that I am a sweet person to other,however the negative aspect of this cupcake logo, is that it may seem slightly childish and the potential customer will think I'm unprofessional and won't get the work done. My logo

BrainStorms

The Brief (Mass post)

AS Graphics

Coursework Brief

 Problem statement

Design a new logo for a young, up-and-coming designer

Client profile

You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods.  You hope to use self-promotion in order to secure work as a graphic designer within an advertising agency, or as a freelance designer.

Aims and Objectives

The main aims and objectives are as follows:

·         Promote yourself to potential employers

·         Show the high standards others can expect from your design work

·         Give your brand an air of professionalism

Target Audience
The target demographic is as follows:

·         Heads/managers of design agencies or small to medium sized companies

·         25-55 years old

·         People with an interest in and knowledge of design

·         People from a business background

Deliverables
The client will receive the following

·         Print-ready logo artwork files: EPS and AI

·         Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD

·         Business-card design (double-sided) print-ready file: PDF

·         Web banner design: PNG

·         Blog site showing all work towards final piece

·         Any font licenses and font files that may be used to complete the project

Project timeline

All work needs to be initially presented to the client on the 19^th December

Any additional work will be accepted up to 23^rd January

Etching Workshop With UEL Students

Unlike most lessons led solely by our teacher, a group of East London University students taught us how to use a technique called 'Etching'. Etching is a simple printing technique that can take time and effort but result in a beautiful piece of art using ink. I have broken this process into 3 essential and 1 optional steps.

Preparation:

You will need:

Scalpel, needle or something with a sharp edge

Thick Silver Foil paper at least 0.5cm thick

Sketching paper

Pencil

Black ink

Old rag or cloth

Tracing paper

Rolling press

Step One: There are two ways you can go about this. Either you can risk mistake by going straight onto scratching onto your paper or you can sketch your design onto paper and then use tracing paper to copy your design and transfer it to the foil paper. This is me sketching my ideas out beforehand.

Step two: Using your scalpel, gently scratch the surface of the silver paper to reveal the white paper underneath the silver surface. Make sure you don't dig too deep as the ink will seep through the bottom of the paper and the image will not transfer as evenly, however if you scratch halfway into the paper the image will come out crisp and even. This is me using a needle to create some small details.  

Step three: Once the whole image is scratched into the paper, using a old ruler or spatula spread the ink evenly over the silver page, Then using the old rag to pressure the ink into the crevices you created. Tip-Twisting your hand in circular motion whilst putting pressure on the ink works the ink into the scratches more. The more in compressed in those lines the better.

Step four: Using the rolling press create a sandwich effect by placing a piece of paper onto the board of the rolling press, then placing your print upside down onto the paper and then placing another piece of paper over the top of your print to protect the back of you scratched silver paper. Carefully and slowly roll your print through the rolling press until your print has gone all the way through and then separate the three pieces of paper. You now have a print of your scratched picture. This is what your print will come out like.

 

My Final Piece

 

 

Tips

-Remember that if you are using any form of type in your work it will come out backwards unless you write it backwards in which case it will come out the right way.

-You can skip Step one, but be if anything goes wrong you can't go back.

-If you need to fill an entire area with ink, then cut out the outline of that area and using your fingers peel it off slowly and be careful not to rip a hole through it.